Google has created a new ad format, called ‘vehicle ads’, that Google Vehicle ads will show users nearby cars for sale.
The new ad format has launched in the US and aims to help car buyers reach potential sellers more easily via Search from a smartphone. Google plans to roll the format out in more countries soon.
Google launched the ad format at the National Automobile Dealers Association last week. Google commissioned research firm Kantar for its 2021 GearShift study and found that 16% of new car buyers bought their car online, up from 1% three years ago. said the author
What are Google vehicle ads?
Vehicle ads are a performance-focused, lower funnel ad format that allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google. This format shows customers an image of the vehicle with important information such as make, model, price, mileage, and advertiser name
What are the benefits of buying a car online?
Buying a car online is the best way to purchase a vehicle. In fact, the more steps you complete from the comfort of your home, the better.
Furthermore, the internet is the best place to shop for a car. From researching the most suitable model to browsing nearby inventory to knowing the right price to pay, you’ll have a buyer’s advantage.
And with more dealerships offering delivery to your door, you might only step into a dealership to take a test drive. By doing your research and following the steps below, you can do the majority of your car buying online. Here is a step-step by step guide to buying a car online